A NEW FLAGSHIP FOR THE PRANCING HORSE THE HEART OF THE CITY
Milan, March 24th .– Ferrari opened the doors to a new flagship, located a stone’s throw from the Duomo in the historic Palazzo Ricordi on Via Berchet. The store encompasses 750 square meters over three floors with 15 windows that look onto Milan’s most central shopping streets. Conceived by architect Massimo Iosa Ghini the store is owned directly by Ferrari, as is the one in Ferrari’s hometown of Maranello. It has been conceived as a shopping destination for lovers of the Prancing Horse where all collections are available, from men’s, women’s and children’s apparel to accessories, design objects, toys, memorabilia and more. But this Store goes well beyond shopping. Interactive video walls, multi-sensory brand-experience stations and four F1 simulators where visitors can experience the thrill of 5 different race-tracks transform this Ferrari Store into a true entertainment venue. The simulators will be available as of the end of April but in the meantime, shoppers can have fun playing with a giant Carrera racetrack and remote control cars.
More information here.
Text and photograph by: Ferrari
