- THE AUTOMOBILE MUSEUM EXPANDS ITS COLLECTION WITH MAGA SUBLIME COLLECTION, A JOURNEY THROUGH COUTURE THROUGHOUT THE TWENTIETH CENTURY
- THIS IS THE GREAT CHALLENGE OF THE MUSEUM IN FASHION AND LUXURY TOURISM. MAGA SUBLIME COLLECTION CONSISTS OF EXCLUSIVE DRESSES FROM CHANEL, BALENCIAGA AND DIOR AMONG OTHERS
- THE OPENING OF THIS PERMANENT EXHIBIT WILL TAKE PLACE ON MARCH 7
Málaga, January 25th 2013. The Automobile Museum of Málaga still committed to the growth of quality cultural offerings in the capital, and boost the local economy by attracting a very demanding audience growth and demand for luxury products and services. That is why it will expand its permanent collection of almost 100 vehicles, contemporary artworks and more than 300 hats, with a valuable and unique vintage fashion shows: Maga Sublime Collection. The inauguration will take place on March 7th at the Automobile Museum premises, where it has adapted one of the exhibition spaces to accommodate this unprecedented show.
Maga Sublime Collection invites the viewer to know the evolution of high fashion throughout the twentieth century by exclusive dresses will never exposed to large companies such as Chanel, Balenciaga, Yves Saint Laurent, Dior and Valentino among others. It will also feature a very special decoration inspired by the theatrical world with sofas, furniture, and accessories that give images a unique, exotic exposure.
In addition, the Automobile Museum of Málaga will hold a series of promotional activities off of its facilities, in order to involve and encourage citizens to take an interest in the cultural activities offered by the city of Málaga. These will focus on throughout the week before the inauguration.
Placing Malaga as the new headquarters of the Luxury Tourism
Maga Sublime Collection is the big bet of the Museum in fashion and luxury tourism, a booming sector despite the economic crisis facing the country. According to the latest report of the Spanish Association of Luxury, Luxury Spain, the sector of luxury products and services has increase 15% in 2012 compared to the previous year. Cristina Martín, chief executive of the association, says that this sector will continue growing during 2013 between 10 and 15%. One of the most exciting emerging markets for Andalucía is Russian. The region received from January to November 2012, more than 80,000 passengers and almost 328,000 were made recent stays in the words of Turismo Andaluz CEO, Francisco Artacho. This growing market is characterized because they demand luxury goods.
Maga Sublime Collection is a clear example of the continuity of the Automobile Museum, and the big bet to show a different and original exhibition in support of the cultural variety of the city of Málaga. It also shows their involvement with other sectors, such as education, through the inclusion in its program of activities prior to the inauguration of the new talents that are forming in various training centers in the city of Málaga. Also by the educational focus of the collection because it shows history in an attractive, visual and different from those who are having their first contact with the culture. Fashion and history unite in one space further enriching the national museum scene.
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Texto y fotografía: Organización.
