YABHG TUN DR MAHATHIR MOHAMED DELIVERING HIS SPEECH DURING THE OPENING OF THE LOTUS 4S CENTRE, BEIJING
23.04.2014.- Group Lotus plc, a wholly-owned subsidiary of Proton Holdings Berhad (PROTON), opened its first 4S Centre in Beijing, China in an event officiated by PROTON Advisor Tun Dr Mahathir Mohamad yesterday. Tun was accompanied by Tan Sri Dato’ Seri Haji Mohd Khamil Jamil, the Executive Chairman of PROTON and Chairman of Group Lotus, as well as Mr Aslam Farikullah, Chief Operating Officer of Group Lotus.
The Centre sits on a foot-print of approximately 1,000 square metres over 4 floors at the Golden Port Motor Park in Beijing. The Centre is set to offer a complete Lotus experience with a showroom and a comprehensive service centre, where owners will be able to service, and obtain spare parts for their Lotus cars.
The one stop 4S Centre – Sales, Service, Spare parts and Surveys (customer feedback) – also houses an administrative office, merchandise retail corner, customers lounge and a training centre. The building also comes with a complete customer service experience as it houses a club house for Lotus owners with a member’s lounge, and other amenities.
Meanwhile, the advance and fully-equipped Lotus Service Centre comes with three hoists, an engine repair room, diagnostic and special tools for Lotus cars and many other advance workshop equipment to provide the highest level of customer service to current and future Lotus owners.
According to Mr Aslam Farikullah, China has been at the forefront of global economic development and consequently there has been a growing trend of international car brands taking an interest in China by opening factories and dealerships, “China’s growth has not only opened the eyes of the international business community, but it has also inspired us to open this new Lotus 4S Centre.”
Aslam Farikullah also stated that opening the 4S Centre is a form of acknowledgment for a market that has been receptive of the brand since its first venture towards end of 2011, “The Company has been receiving positive demand for Lotus cars in China, hence there is a need for Lotus to position itself strategically and it is only fitting that these valued customers are able to enjoy the level of services and comforts that befit the brand’s iconic status”.
Lotus currently has eight dealerships in China, including in major parts of the country like Beijing, Shanghai, Chengdu and Dalian amongst others. Lotus Evora, Exige and Elise models are currently available to the China market.
About PROTON
PROTON, established in 1983, is a wholly-owned subsidiary of DRB-HICOM Berhad and Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations from the UK to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences.
Its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, the dynamic Suprima S hatchback, and Satria Neo three-door hatchback for the young-at-heart, stylish executive sedans such as the Prevé and Inspira, the spacious and affordable multi-purpose vehicle, the Exora, as well as world-renowned sports cars from LOTUS.
Most importantly, PROTON models are developed with LOTUS Engineering, offering customers superior ride and handling experience in every drive.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are a delight to drive – and a pleasure to own.
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Texto and photographs by: Lotus
