SWISS MANAGER TAKES THE HEIM OF SQUADRA CORSE
15/5/2013.- Lamborghini SpA has signed Max Welti as new Head of Motorsport. The 60 year old Swiss national will report directly to Lamborghini’s Board Member for Research and Development, Maurizio Reggiani. He will be active in his new role for Squadra Corse for the firsttime this weekend at the Lamborghini Super Trofeo night race in Misano, ltaly.
”l’m delighted that in Max Welti we’ve been able to gain such a seasoned and recognized manager for our newly initiated motorsport programme,” said Maurizio Reggiani. “We launched the Squadra Corse in the 50th anniversary year of Lamborghini and we have ambitious plans in motorsport. Max Welti’s experience as a manager and engineer will help us to successfully position Lamborghini on the race track in the lang run,” he added.
There are very few practitioners with such deep industry expertise as Welti; he studied mechanical enginering in Lausanneandin his home city of Zurich and competed as a race driver hirnself in his early career. ln the heyday of the World Sportscar Championship, Max Welti was Team Managerat Sauber-Mercedes. Under his tenure, two World Championship titles and victory at the 1989 Le Mans 24 Hours were won. As Head of Motorsportat Porsche, he was responsible for the Le Mans victory in 1994, among other achievements. Thereafter, Welti was Team Director at Sauber in Formula 1, subsequently Manager of the V8STAR tauring car racing seriesandas Team Director, A1 Team Switzerland became the most successful national team of the A1 Grand Prix Series. As a manager of drivers and a consultant to sponsors as weil as the media, he has developed many different perspectives on the motorsport industry over the years.
“l’ve experienced a Iot in motorsport, but I particularly Iook forward to this new challenge,” Max Welti said. “Lamborghini is an extremely fascinating brand with a lang and great tradition, fantastic sports cars and an exciting vision for the future. l’m proud to have the opportunity to contribute my part to the success of the brand as Head of Squadra Corse.”
Motorsport plays a central role for Lamborghini. With driving experiences at the wheel of production sports cars, the ‘Super Trofeo’ one-make cups in America, Asia and Europe plus professional GT spart in co-operation with Reiter Engineering, Squadra Corse is already affering amateur racers and professionals an attractive, stepped programme that will be progressively extended.
Lamborghini Squadra Corse
Lamborghini Squadra Corse isa specialist team within Lamborghini’s R&D department dedicated to motorsport including GT3, the Super Trofeo series, and a customer driving program.
From 2013, the Squadra Corse will provide an integrated approach to Lamborghini driving experiences. A new series of ‘Esperienza’ events provide enthusiasts and prospects with opportunity for a first test-drive and to experien ce the world of Lamborghini. The Lamborghini Academies, on both track and ice, provide driver training and the initial steps t owards ra cing. The Super Trofeo series provides the perfect first race experience for young and gentleman drivers, with the Lamborghini GT3 for more experienced racers wanting to compete with the Lamborghini marque worldwide.
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Text and photograph by: Lamborghini
