- MAZDA CELEBRATING 25 YEARS OF ITS FAMOUS ROADSTER WITH FANS AND CUSTOMERS
- FORMULA FOR PURE AND AFFORDABLE DRIVING FUN REMAINS SUCCESSFUL TO THIS DAY
Leverkusen, 10 February 2014.- Mazda went online today with a special website to commemorate the 25th anniversary of the company’s legendary MX-5 sports car. Aiming to connect with MX-5 fans and customers around the globe, the website offers a glimpse at the history and future of the most popular roadster of all time, including messages from the engineers behind its development.
Originally designed in the 1980s as a sports car for the modern age, the first MX-5 was unveiled to the world in February 1989 at the Chicago Auto Show. Inspired by the stylish roadsters of the 1960s and 1970s, Mazda stuck to the formula that made them so loved: nimble, lightweight, open-air motoring fun. But in reviving a segment considered extinct, the MX-5 also featured the latest engineering and an unprecedented level of affordable sports car quality and reliability. Now in its third generation, the MX-5 has always kept up with ever-stricter standards for safety and emissions while preserving the pure Jinba Ittai (“rider and horse as one”) driving that is synonymous with the Mazda brand today.
The MX-5 continues to be a resounding success after a quarter-century, with more than 200 awards to date from around the world including Car of the Year Japan 2005-2006. Production of the Guinness World Record holder for best-selling two-seater sports car surpassed the 920,000-unit mark in December.
The 25th anniversary website, which will be updated regularly, can be found at:
http://www.mazda.com/mazdaspirit/craftmanship/mx-5/mx-5_25th/
Text by: Mazda
Photographs by: Mazda and Hildebrandt/Lorenz
