MAZDA WILL REVEAL THE MAZDA KOERU, A NEW CROSSOVER SUV CONCEPT
Hiroshima / Leverkusen, 07/08/2015.- In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment.
Koeru, Japanese for “exceed” or “go beyond,” is a fitting name for Mazda’s latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.
With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda’s latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda’s patented driving fun.
The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda’s press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.
Mazda’s main exhibits at the 2015 IAA
- Reference exhibit: Koeru (world premiere).
- Vehicles currently on sale: MX-5, CX-3, 2015, CX-5, 2015 Mazda6, Mazda2 & Mazda3.
- Technology exhibits: SKYACTIV-G 2.5, SKYACTIV-D 2.2 & SKYACTIV-D 1.
Text and photograph: Mazda
