- NEW McLAREN SENNA TO MAKE ITS DEBUT ON CHINESE SOIL
- MCLAREN PLANNING TO DOUBLE SALES IN CHINA THIS YEAR COMPARED TO LAST YEAR
- MCLAREN, WORKING WITH CHINESE CRAFTSPEOPLE, TO LAUNCH LIMITED RUN OF 570GT CARS CREATED IN COLLABORATION WITH WELL-KNOWN CHINESE DESIGNER
24.4.2018.- McLaren Automotive, the British sportscar and supercar maker, is set to return to the Beijing Auto Show (April 25 to May 4) where the McLaren Senna will make its debut on Chinese soil and the brand will pull the covers off a unique limited run of 570GT cars.
McLaren’s split-level stand will feature five of the brands latest sportscars and supercars from each of the now well-established product family of Sports Series, Super Series and Ultimate Series.
True to the legendary abilities of the racing driver whose name it bears, the McLaren Senna has been designed, engineered and developed to be the ultimate road-legal McLaren track car. With 800PS (789bhp) and 800Nm (590b ft) from its 4.0-litre, twin-turbocharged V8 – McLaren’ s most powerful-ever internal combustion engine in a road car – and the ability to generate a staggering 800kg of downforce, the 1,198kg* McLaren Senna delivers the purest possible connection between driver and car.
Performance is breathtaking. The McLaren Senna can cover 0–100km/h (62mph) in 2.8 seconds; 0-200km/h (124 mph) is achieved in just 6.8 seconds and a standing quarter-mile (402m) in only 9.9 seconds. Impressive though the straight-line acceleration and maximum speed of 340km/h (211 mph) are, the true depth of the performance credentials of the new Ultimate Series McLaren will be revealed when it calls on downforce of up to 800kg on a circuit, against the stop-watch.
McLaren will also unveil details of an exciting collaboration with a Chinese designer on a limited run of 570GT Sports Series cars that makes use of traditional Chinese craftsmanship. The limited run will be exclusively retailed in the country, incorporate traditional Chinese elements with a modern twist alongside hand-crafted panels from a traditional Chinese embroidery master.
McLaren Automotive has a growing presence in the Chinese market. With imports of the new 570S Spider and 720S expected to begin shortly, the company expects to double sales there this year and plans to add a retailer in Xiamen this year along with updated showrooms in both Guangzhou and Shenzhen.
“It is a great honour for us to return to China and Beijing will provide the perfect backdrop to unveil the new McLaren Senna for the first time to the important Chinese market. McLaren Automotive is now recognised as an innovator that pushes the technical boundaries in areas such as hybrid powertrain, lightweight materials, the use of virtual reality and beyond and the McLaren Senna recognises this indomitable spirit.
“McLaren is set to import new models, expand our retailer network, boost investment and grow sales in China, all while working closely with local businesses, designers and craftspeople to jointly celebrate British and Chinese culture of which the soon to-be unveiled 570GT run will provide a perfect demonstration,” commented Jolyon Nash, Sales and Marketing Director for McLaren Automotive.
Source: McLaren
Photograph: McLaren
