THE LATEST FLAGSHIP IS SECOND LARGEST WORLDWIDE
Maranello, 21 August 2015.– A new Ferrari Store has opened in the Dubai Mall, one of the world’s largest shopping malls. This is also the first flagship store in the Middle East to be designed in line with our new retail concept. Featuring 800 square metres of floor space, the Store is second in size only to the one at the Ferrari World theme park in Abu Dhabi. Covering a single floor, it was designed by the Massimo Iosa Ghini studio not only as an unmissable shopping destination featuring Ferrari collections, accessories and memorabilia, but also as an immersive entertainment experience.
From September onwards, in fact, visitors to the new flagship store will enjoy the thrill of the track at first-hand in no less than three F1 simulators. As is the case in the Ferrari Store in Milan, Dubai will boast three cars similar to Ferrari single-seaters to allow customers test their driving skills on a choice of five iconic circuits (Monza, Imola, Mugello, Silverstone and the Nürburgring) surrounded by 180° HD screens with startlingly realistic graphics.
Text and photograph by: Ferrari
