FERRARI STORE RETURNS TO ROME
Rome, 3 August 2016.– The Ferrari Store is reopening on Via Tomacelli in the heart of Rome. The address remains the same, but this long-term symbol and landmark for fans of the Prancing Horse has been given a total makeover. The concept of the space, which covers an area of 400 square metres, draws on and reinterprets the values of the Maranello based company. Ferrari’s sporting spirit is emphasised by the product lines, from the most technical to the clothing collections inspired by our gentleman drivers, and by an entertainment area that will soon be enriched with the latest generation of F1 Simulators. With its five large display windows, the Rome store is the third largest directly operated Italian flagship after those of Maranello and Milan.
Text and photograph by: Ferrari
