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ROLLE, Switzerland (September 2, 2013).- Nissan’s ongoing mission to deliver the future today will take another significant step forward at the 2013 Frankfurt Motor Show. Nissan’s 2013 display further showcases the brand’s cutting-edge design and technology innovation.
Ready to reinvent the SUV, a new Nissan production model will make its world debut at 13:15 CET, Tuesday 10th September 2013 on the Nissan stand in Hall 8 of the 2013 International Auto Show in Frankfurt.
Success story continues
Nissan’s intention to become the top Asian car brand across Europe by 2016 is on track as already it can claim number one status in key markets such as the UK, France, Spain and Italy. “Despite the down turn in the overall market, Nissan attained record market share last year and we are on target to match that achievement in 2013,” said Guillaume Cartier, Senior Vice President, Sales & Marketing, for Nissan in Europe.
Nissan Friend-Me Concept
Combining striking design with an advanced premium interior, the Friend-Me concept car is a fascinating exploration of how the car of the future may look. Designed using the same process that sparked Nissan’s range of game-changing crossovers, Friend-Me showcases Nissan’s next-generation design language and explores the possibilities of a fully-connected, fully-interactive cabin.
Created around the needs and desires of permanently online passengers, Friend-Me integrates passengers into every journey, positioning itself as a hub for information and entertainment.
Nissan Personalisation Programme
Nissan’s drive to offer customers even more choice takes another step forward at Frankfurt with the introduction of a bold new personalisation programme. Following a highly successful introduction on the Juke range, Nissan is further expanding the initiative to include new Note and new Micra. As part of the expanded programme, Juke buyers have even more accessories and colour options to choose from, with almost limitless possibilities. To accompany the launch of the new programme, Nissan is also introducing an innovative new 3D web configurator that offers buyers the opportunity to preview their dream design through every possible angle.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
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Text and photograph by: Nissan
