- TOTAL MARKET SHARE RISES TO 3.9%, BASED UPON 665,756 SALES
- TWO THIRDS OF NISSAN’S EUROPEAN MARKETS SECURED INCREASED MARKET SHARE IN 2012, WITH SPAIN RECORDING ITS FIFTH CONSECUTIVE YEAR OF GROWTH
- SUCCESS DRIVEN BY STRONG DEMAND FOR NISSAN QASHQAI CROSSOVER AND MINI-SUVS WITH SALES OF THE NISSAN JUKE RISING BY 13% IN 2012
- UK RECORDS BEST EVER MARKET SHARE AND SALES VOLUME IN 2012 AS SUNDERLAND PLANT BREAKS THROUGH 500,000 UNIT PRODUCTION MILESTONE
ROLLE (Switzerland), January 15, 2013 – Today, Nissan announced it achieved a record market share over the January-December 2012 period of 3.9%, up 0.1% from 2011’s figure. The market share growth came from 665,756 units sold in 2012 in an overall European car market that shrunk versus last year, when Nissan sold 683,813 units. Sales for the month of December totalled 51,405 units.
Investments in Nissan’s key markets including the UK and Russia have paid dividends with Nissan registering year-on-year growth of 10% and 11% respectively. The UK also ended the year recording its best ever market share and sales volume. Nissan’s Sunderland factory also surpassed the 500,000 unit production milestone, making it the UK’s most productive automotive plant.
This success was also echoed across Europe with Nissan confirming its position as the best-selling Asian brand in Spain for the second consecutive year with a historic market share of 5.2%. Elsewhere, a staggering 22 European countries posted higher market shares in 2012 against increasingly competitive trading conditions as the European automotive market contracted during the year.
Eleven countries saw market share increase by more than 0.4 percentage points, they included France, Hungary, Slovakia, Norway and Ukraine.
Fuelling this growth has been consistently high demand for the Nissan Qashqai crossover, accounting for over one third of Nissan’s total sales in 2012, with 250,578 units sold across Europe – beating 2011 figures, six years after its launch. The Nissan Juke also contributed to growth in market share, with sales of the mini-SUV up a massive 13% in 2012.
Nissan Vice President for Sales Operations in Europe, Guillaume Cartier, said: “Sales growth in December 2012 of some of our flagship models rounded off a successful year for Nissan. In 2012, we proved that we understand our customers and by committing to designing and manufacturing new and innovative vehicles in Europe, we hope to replicate our success in 2013.”
“Qashqai and Juke’s continued popularity reflects our strategy of investing in innovative design, something we will build upon with exciting new model and range launches in 2013. Our business is demonstrating it can quickly respond to trading conditions and continue to revolutionise the automotive sector by appealing to new segments through mass marketed zero emissions vehicles, like Leaf.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($US118.95 billion). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
More information:
Text by: Nissan.
Photograph: Archivo Clásicos al Volante.
