- NISSAN RETAINS EUROPEAN MARKET SHARE WITH SOLID JANUARY PERFORMANCE
- FISCAL YEAR-TO-DATE SALES UP ACROSS 8 EUROPEAN MARKETS VERSUS LAST YEAR
- 3 MARKETS INCLUDING THE UK RECORD DOUBLE-DIGIT GROWTH IN JANUARY 2013
- CROSSOVER SEGMENT REMAINS FASTEST GROWING CATEGORY REPRESENTING 60% OF TOTAL SALES
ROLLE (Switzerland) 12th February, 2013 – Nissan today announced it held onto its market share of 3.9% in January 2013 with solid monthly and fiscal year-to-date sales in some of Nissan’s major European markets. This contributed to the 47,449 units sold during the month versus 55,098 units sold in January, 2012.
Whilst European market share was stable in January 2013, Russia, Spain and the UK, countries where Nissan has a strong manufacturing footprint, all posted a market share of well over 5%. This was despite the on-going economic stagnation and fiscal uncertainty in Europe.
Fiscal year to date sales were also up in 8 European markets including the UK, Austria, Slovakia, Denmark, Czech Republic, Ukraine, Iceland and Kazakstan. In the UK, where Nissan’s manufacturing plant surpassed 500,000 units at the end of last year, monthly sales were up 23% compared to January 2012 and fiscal year to date sales were up 9% versus this time last year.
Fuelling this growth was high consumer demand for Nissan’s crossover segment which continues to go from strength to strength. Sales of the Nissan Qashqai, Qashqai+2 and Nissan Juke accounted for nearly 60% of total January sales. The Nissan Note hatchback also recorded solid sales this month, up 43% compared to January 2012, with Nissan’s van segment also performing well – sales of the NV200 and NV400 were both up compared to last year.
Nissan Vice President for Sales Operations in Europe, Guillaume Cartier, said: “2013 will remain a challenging year for the entire automotive industry but consistent growth across Nissan’s high performing product categories gives us the confidence we need to weather the economic storm.”
“Not only are we expanding our footprint across Europe with new dealerships, but we’re investing heavily in our product range to bring new technologies, new innovations and accessible performance to our customers.”
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| HIGHEST PERFORMING COUNTRIES | ||||||||||||||||||||||||||||||||||||||
| # | COUNTRY | JAN 2013 SALES | ||||||||||||||||||||||||||||||||||||
| 1 | UK | 9,194 | ||||||||||||||||||||||||||||||||||||
| 2 | Russia | 8,924 | ||||||||||||||||||||||||||||||||||||
| 3 | France | 4,715 | ||||||||||||||||||||||||||||||||||||
| 4 | Germany | 3,265 | ||||||||||||||||||||||||||||||||||||
| 5 | Spain | 2,811 | ||||||||||||||||||||||||||||||||||||
| 6 | Belgium | 2,193 | ||||||||||||||||||||||||||||||||||||
| 7 | Ireland | 1,363 | ||||||||||||||||||||||||||||||||||||
| 8 | Israel | 1,105 | ||||||||||||||||||||||||||||||||||||
| 9 | Poland | 768 | ||||||||||||||||||||||||||||||||||||
| 10 | Ukraine | 724 | ||||||||||||||||||||||||||||||||||||
More information:
Text: Nissan.
Photograph by: www.fmimages.com
