FERRARI RECEIVES THE PRESTIGIOUS DESIGN AWARD IN MILAN
Maranello, 15 June 2016.– The Ferrari FXX K has won the Compasso d’Oro, one of the most prestigious design awards. Flavio Manzoni, Senior Vice President of Design received the award on behalf of Ferrari at the ceremony yesterday.
The Ferrari FXX K, the jury explained, received the “Compasso d’Oro for a vehicle that exhibits a high level of industrial artisanship. It reflects the values of both Ferrari and of the Made in Italy brand. This recognition goes to a formidable team for exemplifying the value of a historic brand.”
The Ferrari FXX K was created to be extreme, it was directly inspired by LaFerrari, the special, limited series, road vehicle with the best performance ever produced by Maranello. The aesthetic is purely functional, every single line was drawn to maximize performance thanks to the combined strength of designers and aerodynamic engineers.
The FXX K was one of 13 design objects to have received the award at the ceremony last night. First started in 1954, the ADI Compasso d’Oro award goes to designs pre-selected by the ADI’s permanent Design Observatory, a committee of experts, designers, critics, historians and specialized journalists. Only nine vehicles have ever been awarded the Compasso d’Oro, two were Ferrari’s, the F12berlinetta in 2014 and now the FXX K.
Text and photograph by: Ferrari
