THIS WEEKEND ‘THE HOST’ HITS CINEMAS AND STARS THE LOTUS EVORA AMONGST ITS BEAUTIFUL CAST
27.03.2013.- The long awaited movie adaptation of ‘The Host’ written by Stephanie Myer, author of ‘The Twilight Saga’ premiered in LA on 19th March and will be on international release from March 22nd at which time big screens all over the world will be alight with a fleet of awesome looking Lotus Evoras.
The movie follows the plight of ‘Melanie’ played by Irish actress Saoirse Ronan as she battles an unforeseen enemy lead by ‘Seeker’ played by Hollywood favourite Diane Kruger. A romantic action-adventure which sees Melanie join resistance fighters as they battle for the survival of the human race, ‘The Host’ is a tale of spirit, individuality and determination – traits that echo Lotus’ own character.
Treated in a chrome vinyl wrap and fitted with special-effect lighting, the Evoras are driven by the ‘baddies’ of the piece. It is the mission of ‘The Seekers’ to rid earth from all human negativity achieving this by invading human ‘hosts’ and cleansing their minds and erasing their memories to build a neutral race devoid of character and emotion.
Negotiations for a “hero car for ‘Lead Seeker’” started in early October 2011 and by the end of the month Lotus had agreed to provide a number of Evoras to the project directed by its screenwriter Andrew Niccol who was looking for an extraordinary car for the role. The Lotus Evora was chosen for its stunning and futuristic aesthetic, which when juxtaposed with contemporary locations, gives a truly alien element to the Sci-Fi movie.
Lotus has a strong cinematic history; with appearances in two ‘Bond’ films – in ‘The Spy Who Loved Me’ out-racing a motorbike and helicopter before taking to the sea as the iconic submersible Esprit, and in a cool role in ‘For Your Eyes Only’; “cornering like its on rails” with Julia Roberts at the wheel in ‘Pretty Woman’; and taking part in an adrenaline fuelled chase sequence along the San Francisco coastline with Sharon Stone in ‘Basic Instinct’.
No doubt the dynamic driving scenes featured in ‘The Host’ will take their place alongside these exciting movie moments as stand out performances for Lotus.
About Lotus
Group Lotus plc, is based in Norfolk, UK, and has three operating divisions: Lotus Cars, Lotus Engineering and Lotus Racing.
Lotus Cars builds world class, high performance sports cars including the award-winning Evora, the iconic Elise and the stunning Exige.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world’s OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Global facilities include those in the US, China and offices in Germany and Japan. Lotus is a global high-tech company, committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
Lotus Racing is the motorsport division of Group Lotus Plc. It builds and develops vehicles for GT racing with the Evora GX, GTC, GT4, and GTS, in addition to racing vehicles such as the Exige V6 Cup and Elise Cup cars. PETRONAS is the Official Lubricants Partner for Lotus Racing vehicles competing in various high profile international GT categories. Lotus also competes in F1® with the Lotus F1 Team, racing in the iconic Black and Gold Livery.
Lotus Originals is the retail operation for all of Lotus’ non-car products. A diverse collection of luxury apparel, luggage, gifts, toys and limited edition collectables can be bought online at www.lotusoriginals.com or at any of the dedicated Lotus Originals outlets including the flagship Regent Street store in London’s Piccadilly.
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Text and photograph by: Lotus.
