PORSCHE IN FIRST PLACE FOR ATTRACTIVENESS AND QUALITY
27.07.2013, Westlake Village/Stuttgart.- For the ninth time in a row American customers have awarded sports car manufacturer Porsche first place: so for drivers in the USA, Porsche continues to remain the most popular brand of car. This was the result of the latest survey “Automotive Performance, Execution and Layout Study (APEAL)” by California market research institute J.D. Power and Associates. Just last month, Porsche drivers in the US voted the Porsche brand the winner in the “Initial Quality Study”.
And in the APEAL evaluation the Cayenne takes first place in the “Midsize Premium CUV” segment for the third time. At the same time, the sporty off-road vehicle was voted the third-best in the entire study. The Boxster also gained the most points in its class, winning the “Highest Ranked Apeal” award in the “Compact Premium Sporty” category. The Porsche 911, which celebrates its 50th birthday this year, takes second place in the “Midsize Premium Sporty Car” segment.
The overall ranking is the result of scores in ten different categories including driving dynamics, design, suitability for daily use and vehicle comfort. The current basis for the annual survey is information from more than 83,000 new-car buyers of a total of 230 different models which were registered from November 2012 to February 2013.
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Text and photograph by: Porsche
