FERRARI HAS ALSO WON FIRST PLACE IN THE REPUTATION INSTITUTE’S ITALY REPTRAK® RANKING
Maranello, 16 April 2019.– Following the award as strongest brand in the world from Brand Finance, Ferrari has also won first place in the Reputation Institute’s Italy RepTrak® ranking, which measures the reputation of Italian companies.
Michele Antoniazzi, Senior Vice President for HR at Ferrari, collected the award at the ceremony held yesterday evening at Borsa Italiana in Milan.
In the last three years the Group has moved from third to second place in the ranking, finally attaining first place this year, demonstrating its solid links to Italy as a whole.
The Italy RepTrak® study shows not only the links between companies and their public, but also the impact of reputation on business and on people’s choices when buying, recommending a brand, investing or applying to work for a company. Besides product excellence, long term vision , social responsibility and sustainable management were deciding factors in the company’s primary ranking. All topics included in Ferrari’s latest Sustainability Report, recently published and available on the company’s website.
Source: Ferrari
Photograph: Ferrari
