THE LAMBORGHINI LOUNGE, LOCATED ON PROMENADE DU PORT IN VIA PORTO VECCHIO, WILL REMAIN OPEN TO OWNERS AND NEW CUSTOMERS UPON APPOINTMENT, UNTIL SEPTEMBER 11
Sant’Agata Bolognese/Porto Cervo, July 18, 2022. – Automobili Lamborghini takes its exclusive and luxurious DNA back to Sardegna for the fourth summer in a row creating a temporary Lounge. The Lamborghini Lounge, located on Promenade du Port in via Porto Vecchio, will remain open to owners and new customers upon appointment, until September 11 and test drives of the e Urus Super SUV and Huracan product range to enrich the experience.
The Lounges, both permanent (such as New York and Tokyo) or temporary are points of reference for VIP customers and guests, combining Lamborghini lifestyle, brand DNA and showing the latest products such as the newly-launched Huracán Tecnica. During this summer the space will be used to welcome back owners and meet new customers in exclusive events, surrounded by daily driving activities on some of Sardinia’s most beautiful roads, along the scintillating Costa Smeralda.
The Lounge, in its 600-square-meter considering inside area and the private patio, is creating an immersive and 360˚ brand experience into the distinctive Lamborghini lifestyle DNA via several elements part of the living, designed accessories and Automobili Lamborghini branded projects developed with several partnerships.
From the living area to the first Lamborghini NFT project representing Aventador Ultimae lifting off toward the stars and paired to the Space Key, to the Lamborghini Tecnomar Yacht scale model of the speed boat winning the International Yacht & Aviation Awards, to Ad Personam – the dedicated area to the most demanding Lamborghini customers where to release creativity while creating their unique super sports car. The Ad Personam Studio is crucial for a brand with more than 400 colours in its portfolio – in this dedicated area exterior colors, interior upholsteries, finishes and details of every new Lamborghini can be admired in a vast assortment of samples and using the virtual configurator with a product specialist.
In and outside the Lamborghini Lounge, the cars are main stars – not only static but also dynamic available for test drives – are representing the V8 and the essence of V10 engine. Inside, the Huracán Tecnica displayed in Verde Selvans, representing the perfect combination of the main attributes of Huracán EVO RWD and Huracán STO – is the match between design and technical purity for lifestyle fun and driving performance on road and track.
On the opposite side, the Huracán STO is displayed as it was launched in Blu Laufey and Arancio California, also the most popular STO color combination among customers. The road homologated super sports car inspired by Lamborghini racing heritage served as inspiration of some of the technical features adopted by the latest member of the V10 family, the Huracán Tecnica.
The test drive line-up includes the emotional Super Trofeo Omologata in Arancio Alberich and the colorful Super SUV Urus in Blu Aegir, the most sold model since its introduction to the market. With their sportiness, they deliver best performance one side and make the driver experience the perfect handling on all road surfaces on the other.
Source: Lamborghini
Photograph: Lamborghini
