FRANKFURT AM MAIN / VIENNA, 19TH APRIL 2012. LUXURY SPORTS CAR MAKER ASTON MARTIN IS MOVING INTO WHAT BECOMES ITS LARGEST EUROPEAN DEALERSHIP IN A CHIC NEW ADDRESS IN VIENNA. AFTER THE BRITISH LUXURY CARS GMBH, A DIVISION OF FREY AUSTRIA, HAD TOOK ON THE ROLE OF OFFICIAL DISTRIBUTOR OF THE BRITISH SPORTS CAR BRAND IN AUSTRIA LAST SUMMER THEY ARE NOW MOVING INTO THEIR STUNNING NEW PREMISES IN VIENNA.
The new representative site of Aston Martin Vienna is situated at an existing location of Frey Austria in the Faradaygasse near Vienna city centre and sets a benchmark by its size and features. The showroom, workshop and other areas consist of more than 3,000 m2 making Aston Martin Vienna the marque’s largest dealership in Europe.
Dr. Ulrich Bez, CEO of Aston Martin Lagonda Ltd, was clearly impressed at the grand opening of the building on Thursday. He said that Aston Martin had found a strong and proactive partner with the Frey family, who are representing this luxury brand in Austria according to the high standards expected by Aston Martin. «This fantastic showroom crowns the involvement of Aston Martin Vienna,» said Dr. Bez. «A representative showroom has been built here which perfectly reflects the values of our brand. It allows us to exhibit our models appropriately and to provide our customers and guests with a luxurious and exclusive ambience just as they would expect from Aston Martin.»
Anja Frey-Winkelbauer and Dr. Friedrich Frey, Managing Directors of the British Luxury Cars and their five member team at Aston Martin Vienna are available to meet the special needs of their clients with an exceptional personal service. Both said: “It is a pleasure and an honour to represent Aston Martin, the coolest car brand in the world, in Austria. We have invested enormously in Vienna and have created an attractive location, which will be followed soon by another showroom in Salzburg. With this, and thanks to the great support from the manufacturer, we will give Aston Martin a place in Austria, which is deserved of the brand.”
The new location of Aston Martin Vienna boasts some truly impressive statistics. The showroom alone covers an area of 1,200 m2. Over 1,200 m2 of the Italian Travertine marble typically used by Aston Martin has been laid providing the ambience for the open reception area with a customer lounge, three offices for sales and aftersales, a coffee bar, several display cabinets for Aston Martin merchandising items and of course the presentation area of the true stars of the show – the vehicles themselves.
As many as 14 Aston Martin sports cars from the entire range are on display and, thanks to the extensive use of glass in the showroom, they are clearly visible from the road. Aston Martin Vienna also has a new car delivery area with a lounge and special lighting, created to make the vehicle handover to the customer a truly memorable experience.
Above the exhibition room on the first floor there is a 900 m2 large area for customer car storage. In addition to that the dealership also boasts a 640 m2 pre-owned area, an interesting starting point for those whose heart beats for classic Aston Martins, or who want to start their Aston Martin experience with a pre-owned car. The dealership is completed by a state-of-the-art workshop, a service area of 260 m2 exclusively equipped for Aston Martin.
In addition to Aston Martin Vienna, British Luxury Cars GmbH operates a second location, in Salzburg, where a new showroom is currently under construction.
Aston Martin is currently operating with 47 dealers in 19 countries in Continental Europe.
Address and contact details of Aston Martin Vienna:
Aston Martin Vienna, Faradaygasse 1, 1030 Vienna, Web: www.astonmartin-wien.at
Marketing Manager: Andreas Gegenhuber, Tel. +43 1 89 07 007 8911
Text by: Redacción.
Photograph by: Aston Martin.
