BENTLEY MOTORS TODAY ANNOUNCED THE OPENING OF ITS 39TH DEALERSHIP IN EUROPE – BENTLEY MILAN. CONVENIENTLY LOCATED WITHIN ITALY’S VIBRANT CENTRE OF BUSINESS AND CULTURE, THE NEW SHOWROOM ENHANCES THE BRITISH CAR MAKER’S PRESENCE WITHIN THE ITALIAN LUXURY MARKET
Crewe/ Milan, 19 July 2012.- After a strong year in 2011 and a successful first half of 2012 in Europe, Bentley Motors now seeks to strengthen its presence in Italy. The new 250 square metre showroom has capacity to display up to six cars, and will offer both sales and aftersales services. A specially designed window between the showroom and workshop facilities allows customers to watch any work being undertaken on their car from the comfort of the dealership’s lounge.
During the official dealership opening ceremony today, Bentley also presents the new Continental GT and GTC V8 models in Italy for the first time. Powered by advanced 4.0 litre twin-turbo V8 engines, the new models combine effortless performance with class-leading efficiency.
Guillaume Chabin, Regional Director Europe Bentley Motors, comments: “Milan has always been synonymous with luxury goods and iconic design, so it is an ideal location for a new Bentley showroom.
“The timeless design and exceptional craftsmanship of Bentley models have attracted many customers to our brand over the years, and with further representation in Italy we see significant potential to increase our sales in the market.”
Luca Marzio Garavaglia, General Manager Bentley Milan, adds: “Bentley Milan’s location means it is convenient for our clientele based in the city centre while also offering easy access to major road networks for customer test drives. We have made significant investments in both our new facilities and our team of product specialists, so I look forward to welcoming customers to the showroom and giving them a truly first class Bentley experience.”
More information:
Text and photograph by: Bentley
