23 AUGUST 2012.- ADRIAN HALLMARK CONFIRMS THAT IT IS HAS AGREED A COLLABORATION WITH SINGER SONGWRITER LANA DEL REY AS PART OF LAUNCH PLANS FOR THE F-TYPE. THE ALL-NEW TWO-SEATER SPORTS CAR WILL BE REVEALED IN PARIS IN SEPTEMBER 2012.
Adrian Hallmark, Global Brand Director, said:
“Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand. The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.»
Further information on the collaboration will be revealed in due course.
Jaguar was instrumental in creating the two-seater sports car market with famous models such as the C-Type, D-Type and E-type. This sporting bloodline is continued with the all-new F-TYPE.
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Text by: Jaguar.
Fotograph: Jaguar y Nicole Nodland.
