- NEW JAGUAR XF SPORTBRAKE MAKES ITS UK DYNAMIC DEBUT SUPPORTING TEAM SKY RIDERS OVER 800 MILES OF ROADS IN TOUR OF BRITAIN
- PROTOTYPE XF SPORTBRAKE NOW ON BRITISH ROADS AHEAD OF FIRST DELIVERIES TO UK CUSTOMERS IN NOVEMBER 2012
- TEAM SKY AND THE JAGUAR XF SPORTBRAKE IN TOUR DE FRANCE ACTION TOGETHER IN A NEW SHORT FILM: http://www.youtube.com/watch?v=vb5klX53UvU
15 September 2012.- A unique prototype version of the new Jaguar XF Sportbrake is on UK roads officially for the first time this week, supporting the successful Team Sky riders in the grueling Tour of Britain race.
The partnership between Team Sky and Jaguar reconvenes for the UK’s biggest professional cycling race, following the outright win for Team Sky rider Bradley Wiggins in the recent Tour de France.
A Team Sky support crew will drive the Jaguar XF Sportbrake behind a team that includes high-profile British riders Chris Froome, Bradley Wiggins, Mark Cavendish and Luke Rowe.
Adrian Hallmark, Global Brand Director, Jaguar said: «The Tour of Britain is a great opportunity for Jaguar to underline its support for Team Sky. The British public is incredibly proud of our nation’s sports stars right now. Following historic achievements in the Tour de France, Olympics and Paralympics, this is another world class opportunity to see the country’s sportsmen in action. It is also a unique opportunity to see the versatile new Jaguar XF Sportbrake on the road. Feedback following its global debut in the recent Tour de France indicates this new model will be another British success story!»
Every stage of the race, which finishes on Sunday 16 September, will be covered in full by ITV4. The ITV network is committed to covering every minute of the race live and exclusively in the UK, amounting to over 24 hours of broadcast footage.
In celebration of the team’s performance this year and to showcase the XF Sportbrake in action, Jaguar has created the short film, “A Day in the Life of Team Sky and the XF Sportbrake”. Recorded before and during the team’s victorious campaign to win the Tour de France, the film captures the versatility of performance needed to win cycling’s greatest race. In all temperatures, weather conditions, and altitudes, Team Sky dominated the Tour de France with Jaguar behind them all the way.
The new film is now available to watch and share at:
http://www.youtube.com/watch?v=vb5klX53UvU
XF Sportbrake (Jaguar’s estate version of the successful XF saloon, launched this March at Geneva Motorshow).
The XF Sportbrake introduces a new level of versatility for Jaguar, whilst retaining the characteristic styling and dynamic performance that is at the heart of the brand. Its sporty silhouette ensures impact without compromising on functionality.
An iconic British brand partnering with a successful British team to provide key support in achieving their respective goals by a relevant Design and Technology message.
The XF Sportbrake brings balance to the busy, active lifestyle of the Active Elite.
A relevant lifestyle product from the Jaguar range being used and ‘put through it’s paces’ in a professional sporting environment.
Sportbrake and Team Sky provide ongoing relevance of product to the target Jaguar audience.
Joint development has already taken place to ensure the product is right for its environment.
Important role in the team’s success this year by providing a fast, high performance and comfortable race support car.
XF Sportbrake at a glance…
- The XF Sportbrake is the most versatile derivative of the Jaguar XF.
- It represents a compelling combination of elegance and capability – both practical and dynamic.
- It extends Jaguar’s design leadership in a new direction to create a desirable, premium estate.
- Remote-fold levers drop the 60:40 split rear seats (with integral ski-hatch) to create up to 1675 litres of load-space.
- A full five-seater with an additional 48mm of rear headroom.
- New rear air suspension allows for self-levelling while load carrying with no dynamic penalty.
- Available with both Aero and Black styling packs from launch for additional on-the-road presence.
- Driven by Jaguar’s refined, powerful and efficient range of four- and six-cylinder turbo-diesel engines.
- Matches the XF saloon for both aerodynamics, torsional stiffness and dynamic handling ability.
Text and photograph by: Jaguar.
