- EXCLUSIVE LIMITED EDITION NISSAN JUKE FINDS ITS PERFECT PARTNER WITH MINISTRY OF SOUND
- LIMITED EDITION JUKE WITH MINISTRY OF SOUND EXTENDS PARTNERSHIP BETWEEN TWO EXCITING BRANDS
- UNIQUE PREMIUM EXTERIOR AND INTERIOR DESIGN
- PRODUCTION RUN LIMITED TO ONLY 3,000 CARS
- OFFERED IN TWO EXTERIOR COLOURS: METALLIC BLACK AND SOLID WHITE
- AVAILABLE WITH ALL CURRENT ENGINE AND DRIVETRAIN OPTIONS
- ADDITIONAL MUSIC PACK ADDS APPLE IPOD TOUCH* COMPLETE WITH SCRATCH SHIELD CASE, MINISTRY OF SOUND HEADPHONES AND A VIP VOUCHER FOR THE MINISTRY OF SOUND MUSIC STORE
- COLLABORATION BETWEEN NISSAN AND MINISTRY OF SOUND HAS ALSO CREATED THRILLING JUKE BOX SOUND SYSTEM, THE MAIN ATTRACTION AT THIS SUMMER’S MINISTRY OF SOUND JUKE BOX SESSIONS
20.08-.2012.- Two of today’s best known urban brands have combined to create a unique limited edition model. Nissan is extending its relationship with London-based clubbing and electronic dance music authority Ministry of Sound in the form of an exciting new limited edition Juke. The bold Ministry of Sound badged newcomer will be available across Europe from September, with just 3,000 set for production.
The Juke with Ministry of Sound can be specified with any engine and transmission in the current Juke range, and is offered with a number of special design and technology features that make it a unique and innovative addition to the line-up.
Mirroring the Ministry of Sound’s famous black and white logo, the limited edition Juke will be available to order in Metallic Black or Solid White. All models come equipped with standard 17-inch white alloy wheels, white door handles and white mirror caps. To further enhance the bold look, the B-pillar is finished in high-gloss black, while a unique Ministry of Sound badge completes the external design package.
Inside, the Juke with Ministry of Sound features a striking white centre console, white door trims and white stitching on the leather seats, steering wheel and gearknob. The cabin also features an iPod cradle that gives occupants the perfect set-up for choosing their music on the move.
All Juke with Ministry of Sound buyers will also receive an exclusive Music Pack designed to enhance their enjoyment of the car. The pack includes a white 8gb Apple iPod touch*, pre-loaded with Nissan and Ministry of Sound video and photo content, and engraved on the rear with Nissan Juke and Ministry of Sound logos. An innovative self-healing iPod case that features Nissan’s Scratch Shield paint technology is also included.
The Music Pack also contains a pair of Ministry of Sound headphones. Branded with exclusive Juke logos, they feature 50mm drivers and aluminium cups for high quality playback.
Completing the pack is an activation code that allows customers exclusive VIP access to the Ministry of Sound music store.
Visitors to the 2012 Moscow International Autosalon (29 August – 9 September) will be the first to see the exclusive Juke with Ministry of Sound limited edition when it makes its official debut, marking the latest chapter in what has become a highly successful collaboration between the two brands. In June, Nissan wowed fans at the Le Mans 24 hour race with the Juke Box – a specially converted pair of Jukes fitted with what was dubbed the ‘world’s ultimate mobile sound system’.
Built with input from Martin Audio, the firm responsible for the famous ‘Box’ room at the Ministry of Sound’s London home, the Juke Box boasts a system louder than a jumbo jet at take-off, and transforms into a fully-functioning PA system, complete with DJ booth and lighting.
The Juke Box has been the main attraction at a series of high-profile Nissan Juke Box Sessions since its first appearance in June. More events are planned, with fans being able to discover locations and timings via
www.facebook.com/ministryofsound
For further information on everything to do with Juke, visit www.facebook.com/nissanjukeofficial
To view behind the scenes films to see the Juke Box in action, visit www.youtube.com/nissanineurope
* iPod touch is a trademark of Apple, Inc., registered in US and other countries. Apple is not a participant in or sponsor of this promotion
ABOUT MINISTRY OF SOUND
Ministry of Sound Group is a global youth entertainment business comprising recorded music including hit artists and compilations, nightclubs and bars, live events, consumer electronics and fashion. The iconic brands including Ministry of Sound and HedKandi drive a business with sales approaching £100 million.
ABOUT NISSAN
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($US118.95 billion). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to sustainable mobility, visit our website at
http://www.nissan-global.com/EN/
Text and photographs by: Nissan.
