NISSAN AND TOTAL LUBRIFIANTS RENEW THEIR STRATEGIC PARTNERSHIP IN EUROPE
Rolle, Switzerland, 10th December, 2012.- Nissan and Total Lubrifiants have renewed their strategic partnership agreement in Europe. This partnership will span over the next 6 years and reinforces Total’s relationship with the Renault-Nissan Alliance.
Under the terms of this new agreement, Total Lubrifiants will be Nissan’s exclusive recommended lubricants partner for the sale of lubricants across Nissan’s entire European network.
The network will have access to «NISSAN Genuine Oils», unique formulas developed by Total for Nissan vehicles, as well as all marketing expertise and services of Total to further develop Nissan customers’ loyalty.
Through this partnership, Total Lubrifiants and Nissan confirm their shared aim to work together on a long term plan to develop high-quality products and services that meet the European network requirements.
Nissan and Total working closely together at the development of new products will open up new opportunities for both parties. The joint objective is to explore all synergies in terms of marketing & communication so that customers benefit from the innovation and expertise of both companies.
Peter Cornelis, VP After-Sales Nissan Europe commented on the new partnership: «We have been working with Total for a number of years and this agreement shows both companies commitment to develop a strong business model that will strengthen our partnership in all European markets.
The strength of this collaboration will enhance our business in key markets, providing an attractive customer offer and strong marketing activity to increase our market share.»
Denis Marcel, VP Strategy & International Partnerships Total Lubrifiants added:
«We are excited about this renewed partnership; TOTAL Lubrifiants & Nissan joint businesses grow fast and this 6 year span should be regarded as an evidence of mutual trust in the future: it will allow us to accompany Nissan’s expansion, both through the development of innovative products and through new implantations in countries offering very attractive business opportunities».
About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About Total Lubrifiants
Total Lubrifiants, a subsidiary of the Total Group, sells its products in more than 150 countries. Total Lubrifiants is ISO 9001-certified and produces base oils, lubricants – for the automotive, industry and marine sectors -, greases, anti-freeze and coolants. It is involved in all aspects of the petroleum industry, from supplying factories to engaging in logistics operations. Total Lubrifiants has a number of Research Centers and pursues a Research and Development policy based on product innovation, safety, and health.
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Text by: Nissan.
Photograph: Clásicos al Volante.
