- NISSAN MICRA ELLE AIMED AT THE STYLE CONSCIOUS, INDEPENDENT, MODERN WOMAN
- LINK MARKS THE FIRST STEP IN A PARTNERSHIP BETWEEN NISSAN AND ELLE
- SPECIAL FEATURES INCLUDE PANORAMIC GLASS ROOF, CLEVER TECHNOLOGY FEATURES, STYLISH NEW COLOURS AND TRIM, DISCREET BADGING
ROLLE, Switzerland, (1st September, 2012)-Stylish, assertive, energetic and loving the city. It’s a description that applies as much to the Nissan Micra as it does to readers of the world’s best selling fashion magazine, ELLE.
In fact, the pair go so well together that Nissan and ELLE have joined forces to develop a special version of the popular city car.
The Nissan Micra ELLE, which goes on sale across Europe this Autumn after being showcased at the Paris Motor Show, combines stylish looks, intelligent technology and a spirited attitude. It’s the perfect accessory for today’s busy independent woman.
«This is far more than just a badge on a car,» said Geraldine Ingham, Chief Marketing Manager for Nissan in Europe. «There is a lot of common ground between the Micra and ELLE with both the car and the magazine appealing to very similar buyers.
«A hectic lifestyle means today’s ultra busy woman spends her day juggling work and leisure activities, family, friends and relationships… and she needs an ally. The Nissan Micra ELLE is that ally, helping her get through the day by being a key partner for getting around the city.»
Depending on the market, up to 65 per cent of Micra buyers are women who are attracted not just to Micra’s style but also to its cutting-edge technology, lively performance and ‘city savvy’ features.
To make manoeuvring as easy as possible, for example, Micra has a best-in-class turning circle, while by producing ultra low emissions its ‘Pure Drive’ engine technology also means tax benefits and concessions in many markets.
The Nissan Micra ELLE is based on the mid-range Acenta model and standard equipment includes automatic air conditioning, Intelligent Key for keyless entry and push button go, electrically heated and folding door mirrors along with cruise control with speed limit control.
Special design features include a panoramic glass roof, chromed accents to the lower part of the grille, chrome interior door handles, painted alloy wheels, fog lamps and a roof spoiler. There are two launch colours – Ocean Blue and Dark Red – as well as a new fabric covering for the seats. The advanced Nissan Connect integrated satellite navigation and infotainment system is available as an option.
The ELLE link is discreetly announced by small badges on the tailgate and front wings, logos on the front floor mats and stylish ELLE-branded front door guards. Once the car has been launched, customers will be invited to take advantage of special activities linking Nissan and ELLE.
The Nissan Micra ELLE is available with either the 1.2-litre 80PS normally aspirated three-cylinder petrol engine or the sophisticated 1.2 direct injection supercharged (DIG-S) petrol engine, which develops 98PS yet produces just 99g/km of CO2.
Both engines produce emissions low enough to qualify for Nissan’s ‘Pure Drive’ badge, given only to the cleanest cars in Nissan’s line-up.
«The vast majority of ELLE readers live and work in the city. They are fun, positive, stylish women, all highly individual and with the capacity to surprise… just like the Nissan Micra ELLE,» said Geraldine Ingham.
ELLE magazine was established in Paris in 1945 and in the 1960s was said to «not so much reflect fashion as decree it.» Today it is the world’s largest selling magazine with 43 editions worldwide and 25 in Europe. ELLE has 19 million readers globally with 5.1 million copies sold each month.
A dynamic, lifestyle brand, ELLE is owned by the Lagardère Active Group, based in France, which develops local fashion wear and accessory licensing programmes throughout all five continents, based on proximity, open mindedness, freedom and optimism.
These collections, developed locally thanks to Brand Licensing programs operated by Lagardère Active Enterprises* offices, are available in a selective distribution network.
*Lagardère Active Enterprises is the dedicated business unit of the Lagardère Active Group running the brand extension worldwide.
Text by: Nissan.
Photographs by: Vincent Ferrané.
