- THE COLLABORATION WITH «LA ROJA» IS FOR NISSAN AN OPPORTUNITY TO PROMOTE THE INNOVATION THAT EXCITES FOR ALL, AS A BRAND POSITIONING
- ALSO IT WILL REINFORCE ITS POSITION IN SPAIN, WITH ITS WIDE RANGE OF PRODUCTS AND INDUSTRIAL PRESENCE AND ITS PROPOSAL FOR THE SUSTAINABLE MOBILITY, NISSAN IS THE #1 ASIAN BRAND
Madrid, Spain (October 14, 2012).- Nissan announced today at the Ciudad del Fútbol, in Madrid, a media agreement with the Royal Spanish Football Federation that allows the company to become an official sponsor and the official car for the national football team until 2014, associating the Nissan brand philosophy with ‘La Roja’ values.
During the press conference, Manuel de la Guardia, Managing Director of Nissan Iberia, highlighted that the values which identify Spanish football – dedication, teamwork and enthusiasm- are in common with Nissan’s values.
Furthermore, Manuel de la Guardia, Managing Director of Nissan Iberia, said:» we, at Nissan, are proud to have made this partnership with the Spanish Football Federation, it is very positive for the brand, but is also a vector to build a strong story for the coming two years». He also highlighted the commonality of the Spanish National football team values to the ones of Nissan: «both play against hard competition, both bring excitement in peoples lives, both create innovation in their respective areas and both are accessible in everything they do».
The Spanish executive was joined by coach Vicente Del Bosque and team players. De la Guardia stressed: «The team players will be great ambassadors of our brand worldwide».
Just as ‘La Roja’ has become the undisputed leader of world football, Nissan wants to help Spain become the driver who will lead the electric vehicle industry. Spain is in a unique position to do so because it has the second largest automotive industry in Europe after Germany. «This sponsorship deal with the Spanish Football Federation will allow Nissan to widely publicize a new way of understanding for massive and sustainable mobility,» stated Manuel de la Guardia.
Two year zero-emission journey
The agreement between Nissan and the Spanish Federation is set for a first period of two years, with the possibility, and the hope to extend this collaboration for a further two years. «At Nissan, we would like to follow the Spanish football team to the Football World Cup in Brazil in 2014, sharing the excitement of sport together in order to reach the pinnacle of success once again», added Manuel de la Guardia.
On this journey, Nissan will strengthen its position in Spain and its significant presence with 4 factories, 4,700 employees and one of the broadest products line ups from the GT-R to the NV200, through to the Nissan Qashqai or Juke and the Nissan LEAF, and the eNV200 which will be produced in the Barcelona plant for the whole world.
During the coming 2 years, Nissan plans to build events around the Spanish Football team, such as activating brand presence, strengthen employees and dealer’s motivations, but also connecting with our current and new customers. Such a partnership can open many opportunities to promote our brand in Spain.
Text and photographs by: Nissan.
