Jaguar has been announced as the Number One manufacturer in the J.D. Power and Associates/What Car? 2012 UK Vehicle Ownership Satisfaction Study (VOSS)
June 1, 2012.- The study was based on the evaluations of nearly 18,000 individuals in the United Kingdom after an average of two years ownership. Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction. The resulting data allowed the study to be the most comprehensive of its kind.
When split into model line-ups, the Jaguar XF finished second overall, a rise of 15 places within just 12-months.
The 2012 result marks the culmination of a steady rise in owner satisfaction, Jaguar having finished third in the 2011 survey.
J.D. Power’s media partner in the UK is What Car? Magazine. Its editor-in-chief, Chas Hallett, commented: ‘This is a great accolade for everyone at Jaguar. This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.’
Adrian Hallmark, Global Brand Director, Jaguar Cars, commented: ‘It’s tremendous to have such customer recognition of our commitment to delivering quality, technology and a world-class ownership experience. This is a huge accomplishment and a tremendous honour to achieve the Number One spot. Now we’re at this point, we will work with even greater energy to sustain this performance.’
Grant McPherson, Director of Operations, Jaguar Castle Bromwich, commented: ‘Every member of the Castle Bromwich team, including our suppliers, aims to exceed the expectations of our customers. This Award is fitting recognition of their outstanding efforts over the years. Quality is at the heart of the Jaguar manufacturing process and it’s encouraging to see we are headed in the right direction. We will continue to apply our focus on improvement and delivering premium quality products as we look ahead to the next Jaguar models to come onto the market, including the new XF Sportbrake and F-TYPE.’
Jaguar continues to perform strongly in Global markets with a 60 per cent rise reported in China in 2011.
Text by: Clásicos al Volante
